The suitability standard also allows these finance professionals to sell overpriced investment products on which they tend to make higher commissions rather than steering their clients towards lower-cost investment options. The advisor must only prove that the product is not unsuitable for their clients, and the product need not be in the client's best interests.
Many RIAs are fee-only advisors, meaning they can’t work off commission or sell a client any investment products that aren’t in the client's best interests. Financial planners don’t have to be RIAs to work under this business model. Fee-only financial planners generally make money via an hourly rate, an annual fixed retainer, or as a percentage of the investment assets they manage on behalf of their clients. They also have a fiduciary duty to their clients over any broker or dealer.
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