The job requires keeping current with developments in financial products, tax law, and strategies for personal financial management, particularly concerning retirement plans and estates. Success also requires sales ability, both in the acquisition of new clients and in the development of new ideas to improve the financial situation of existing clients.


The job requires keeping current with developments in financial products, tax law, and strategies for personal financial management, particularly concerning retirement plans and estates. Success also requires sales ability, both in the acquisition of new clients and in the development of new ideas to improve the financial situation of existing clients.
When you’re working with a financial professional, it’s key to find out if he or she follows the fiduciary standard. A fiduciary has different obligations than someone bound only by the suitability rule. Fiduciaries must always act in their clients’ best interest – and if they don’t, you have legal options to pursue. Ultimately, when it comes to choosing someone to manage your money, you should find someone you can trust.
A good financial planner will not make recommendations until they understand your goals and have run a long-term financial plan for you. If you meet with someone who starts talking about a financial product right away, even if they call themselves a financial planner, they are more likely a financial salesperson. A good financial planner will want to gather account statements and data on all aspects of your financial life.
Many RIAs are fee-only advisors, meaning they can’t work off commission or sell a client any investment products that aren’t in the client's best interests. Financial planners don’t have to be RIAs to work under this business model. Fee-only financial planners generally make money via an hourly rate, an annual fixed retainer, or as a percentage of the investment assets they manage on behalf of their clients. They also have a fiduciary duty to their clients over any broker or dealer.
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