Anyone can hang out a shingle as a financial planner, but that doesn’t make that person an expert. They may tack on an alphabet soup of letters after their names, but CFP (short for certified financial planner) is the most significant credential. A CFP has passed a rigorous test administered by the Certified Financial Planner Board of Standards about the specifics of personal finance. CFPs must also commit to continuing education on financial matters and ethics classes to maintain their designation. The CFP credential is a good sign that a prospective planner will give sound financial advice. Still, even those who pass the exam may come up short on skills and credibility. As with all things pertaining to your money, be meticulous in choosing the right planner.

The R.F.P. is the older (established in 1987) and more stringent of the two publicly monitored designations. All R.F.P.s must first demonstrate their competency, then abide by a code of ethics and adhere to rigorous practice standards as defined by the granting body, the Institute of Advanced Financial Planners (IAFP). Every R.F.P. must attest each year that financial planning is their primary vocation.[12]

While not all non-fiduciaries are necessarily bad actors, it’s easier to ensure that you’re working with someone who has your best interest if you opt to work with a fiduciary. Moreover, if you’re working with someone who doesn’t have a fiduciary duty to you, you have fewer legal options in the event that you discover your interests haven’t been served.


Compensation: The employer must consider the compensation arrangement required by the advisor. Will the advisor charge hourly or annual retainer fees, or commissions, or some combination thereof? Will compensation for all services be the same? May the fiduciary advisor charge a flat fee for offering retirement plan advice, and then make a commission on the sale of long-term-care insurance to the same employee?
Dave Ramsey is an American multimillionaire entrepreneur and radio host who has built a strong reputation for eliminating debt. Having filed for personal bankruptcy protection just two years after becoming a millionaire at age 26, Ramsey learned the hard way that being in debt inhibits a person’s ability to create wealth. Since then, he has never borrowed money and often boasts about the fact that he has no credit score.

Look for a fiduciary. In short, this means the planner has pledged to act in a client’s best interests at all times. Investment professionals who aren’t fiduciaries are often held to a lesser standard, the so-called sustainability standard. That means that anything they sell you merely has to be suitable for you, not necessarily ideal or in your best interest. This point is critical, and should be a deal breaker if a prospective planner is not a fiduciary.


By the time you finish these four books, you are likely to have identified specific items that you would like to learn more about. For these inquiries, there's no better place to go for fast, easy access to information than online. Investopedia and similar sites provide access to a wealth of information that will keep you busy for weeks, if not months, including newsletters that will keep you updated on a daily basis. Investopedia's journeys are particularly notable, as they provide an in-depth look at a wide variety of topics.


Many financial advisors in Canada call themselves financial planners yet only hold licences to sell personal financial products (primarily investments and insurance), or use non-expiring qualifications with no monitoring or public accountability process (such as the Personal Financial Planner / PFP designation).[9] There are only two publicly monitored and fully regulated financial planning designations outside of Quebec – the CFP (Certified Financial Planner)[10] and the R.F.P. (Registered Financial Planner)[11] designations.
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