The Financial Markets Authority (FMA) (formerly the Securities Commission) provides Authorisation to individuals who provide Personalised Financial Advice, Investment Planning Services and/or Discretionary Investment Management Services.[16] Individuals who receive authorisation are referred to as an Authorised Financial Adviser (AFA). In order to receive authorisation, individuals must complete the National Certificate in Financial Services (Financial Advice) (Level 5).
What services will the fiduciary advisor provide to employees? Will the advisor provide simple retirement plan advice, or will comprehensive financial planning also be included? Is it appropriate to also offer other financial products and services to employees; things like mortgage advice, income tax planning and preparation, and estate planning? If so, how will these services be charged for and compensated? Will the employer foot the bill for all services, or will some services be considered ancillary benefits that come at an extra cost to the employee?
Some financial professionals such as investment brokers and insurance agents aren’t bound by fiduciary duty. Instead, they’re only required to fulfill a suitability obligation. While fiduciaries must put their clients’ best interests before their own, financial professionals who adhere to the suitability standard must only provide suitable recommendations to their clients.
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For more leads, check the National Association of Personal Financial Advisors (NAPFA). These planners are fee-only, which means their only revenue comes from their clients. They accept no commissions at all and pledge to act in their clients’ best interests at all times. In many respects, NAPFA standards meet or surpass the requirements needed for a CFP credential.

First, no computer model or customer service department is going to be able to match the level of service that can be provided by an on-site financial professional. Computer models often require a certain level of expertise to correctly interpret financials, and retirement plan customer service representatives are generally limited in the scope of advice they can provide to employees. Therefore, having a fiduciary advisor on staff will meet the employer's fiduciary requirements in a way that cannot be duplicated.
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