The most commonly held professional designation is the certified financial planner (CFP®), which is owned and issued by the Certified Financial Planner Board of Standards, Inc., a nonprofit certifying and standards-setting organization that administers the CFP exam. Certified financial planner is a formal credential of expertise in the areas of financial planning, taxes, insurance, estate planning, and retirement. The designation is awarded to individuals who successfully complete the CFP® Board’s initial exams, then engage in ongoing annual education programs to maintain their skills and certification.
To give good advice, a financial planner must gather personal and financial data about you. They use this data to create projections that show you when and how you can accomplish your goals. These projections are based on a set of realistic assumptions about inflation, investment returns, how much you can save, and how much you will earn and spend.
As a professional sales trainer with more than 25 years of experience, Grant Cardone and his company work with small business owners and Fortune 500 companies from around the world to help increase their annual revenue. Unlike the majority of personal finance experts, including Dave Ramsey and Chris Hogan, Cardone teaches his followers not to worry about spending a lot of money or getting into debt. In fact, he once said, ‘‘Your problem is never debt or [over] spending.’’ He believes that people should focus their time and energy on making more money instead of struggling to make ends meet with what little they currently have. According to Cardone, there is no limit on a person’s earning potential; however, at the end of the day, one can only reduce their living expenses by so much. This is why he tells people that the only way to thrive and not merely survive in this new economy is to get out of the middle class and become a high-income earner.
Outside of Quebec, there are currently no restrictions, no educational prerequisites, and no licensing requirements for individuals calling themselves financial planners, or for businesses using "financial planning" in their name or services offered. As of July 2020, Ontario and Saskatchewan have introduced legislation to regulate financial planning titles, but the legislation has yet to be enacted.[7][8]
It’s best to go with a certified financial planner (CFP), which is an instant signal of credibility – but not a guarantee of same. To start, ask people like you if they can recommend a planner. If you have kids, ask a colleague who also has children. If you’re single and just out of college, check with a friend in the same boat. If possible, you want to find a planner with successful experience advising clients in the same stage of life as you.
Fiduciary duty is a legal responsibility to put the interests of another party before your own. If someone has a fiduciary duty to you, he or she must act solely in your financial interests. A fiduciary cannot, for example, recommend a strategy that doesn’t benefit you but instead provides a kickback. You can think of it like the doctor-patient relationship, where one party has a duty to provide the best care it can to the other party.

 Broker-dealers are regulated by the SEC, but they are not required to be fiduciaries. Rather, they are held to the “suitability standard”—they only have to prove that an investment is suitable for their client at the time of its purchase, not that the advice was in the client’s best interest. Broker-dealers typically earn a commission on sales of investments.


Outside of Quebec, there are currently no restrictions, no educational prerequisites, and no licensing requirements for individuals calling themselves financial planners, or for businesses using "financial planning" in their name or services offered. As of July 2020, Ontario and Saskatchewan have introduced legislation to regulate financial planning titles, but the legislation has yet to be enacted.[7][8]
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